Introducing Cobu™

FLOSS FIRST

A premium oral wellness line built for dental practices. Supply your patients with products that reinforce what you teach and make the habits actually stick.

Curated by a dentistPractice wholesale pricingPatient-ready packaging
Cobu Premium Biodegradable Dental Floss
Designed with clinicians in mind

The Floss First philosophy

Why Floss First?

You tell patients to floss every visit. The problem isn't awareness it's that most products make the habit easy to skip.

Cobu is built around a single behavioral insight: when flossing is the first step of the routine, compliance improves. We put that principle into every product and give your practice the tools to reinforce it.

01Compliance starts with sequencePatients who floss first are more likely to complete their full routine. First-step habits are harder to drop than last-step habits.
02Reach where brushing can'tUp to 40% of tooth surface sits between teeth — completely unreachable by a toothbrush. Floss gets there. Your patients know this. Now they have a product worth using.
03Products that extend your careWhen patients leave with Cobu, they take your recommendation home with them. Every use reinforces the guidance you gave at the chair.

The Cobu™ daily ritual

Floss
Brush
Scrape
Balance
Hydrate

The first product in the line

Cobu™ Premium Dental Floss

The right start to every patient's routine.

Practice-ready
Cobu Premium Biodegradable Dental Floss
Oral wellness, elevated

Conventional nylon floss is effective but forgettable. Cobu™ Premium Floss is made from materials that are gentler on gums, just as clinically effective, and packaged in a way patients actually want to keep on their counter.

Quality materialsShred-resistant fibers that glide cleanly between teeth. No fraying, no snapping — the kind of experience that builds a lasting habit.
Gentle on gumsSmooth fibers designed to reduce gum irritation — especially important for patients who cite discomfort as the reason they skip flossing.
Clinically effectiveRemoves plaque and debris from interproximal surfaces where toothbrushes can't reach. Supports the outcomes you're working toward at every appointment.
Patient-ready packagingMinimal, premium packaging that looks at home on a bathroom counter — not buried in a drawer. Designed to be seen and used.

What clinicians are saying

“I recommend flossing first to every patient. Cobu is the first product I've seen actually built around that principle. It makes the conversation at the chair a lot easier.”

Dr. James T.General dentist, Los Angeles

“We started stocking Cobu as a take-home recommendation and patients come back asking for it by name. That doesn't happen with the stuff we used to hand out.”

Dr. Priya S.Periodontist, San Francisco

“The packaging alone changes how patients treat it. They keep it on the counter instead of in a drawer. Compliance has genuinely improved.”

Sarah M., RDHDental hygienist, Chicago

Oral wellness is whole-body wellness

Your patients already trust you. Give them products that match.

Research consistently links gum health to systemic health — cardiovascular disease, diabetes, and more. Your patients hear this from you. Cobu gives them a product line that takes that message seriously.

We built Cobu for practices that want to extend their care beyond the chair. Products your team believes in. Habits that actually stick between visits.

80%of patients don't floss daily — even after being told to
3×higher cardiovascular risk linked to untreated gum disease
Step 1of every Cobu routine — reinforcing what you prescribe

The Cobu™ oral wellness line

A complete routine. One trusted source.

Cobu™ is building a full oral wellness line for dental practices to stock and recommend. Floss is the first product. More are coming each designed to work together in the right sequence.

Floss
Brush
Scrape
Balance
Hydrate

Partner with Cobu™ .

We're onboarding a select group of dental practices for our launch. Get wholesale pricing, patient-ready packaging, and first access to the full product line as it rolls out.

Request practice info

For dental practices only. We'll follow up within 2 business days.